Website Content Manager

It’s an exciting time to join Kinship as our Website Content Manager. In October, we launched our new website. It’s received excellent feedback from kinship carers and we now want to build on this success and ensure kinship carers in England and Wales can access the right advice, information and training through our website.

You’ll be joining a growing organisation where you’ll have brilliant opportunities for personal development and training to support you in your role.

As our Website Content Manager, you’ll manage the content production for our website based on user needs, analytics and research. You’ll own the website governance including the process for creating new website content and updating and maintaining current content. You’ll work with ‘digital and brand champions’ across the organisation, providing training and support for chosen colleagues in each team to update the website.

You’ll work closely with Content Designer colleagues who will create new content for advice, training and information. You’ll be responsible for supporting other content creation and the overall maintenance of the website content.

You’ll also work closely with the communications and policy teams to align with our organisational social media content strategy, digital marketing and core objectives (including our influencing, campaigning, research and policy work).

The right person will need to work collaboratively with colleagues across Kinship and be used to working in cross-functional teams. You’ll need to be curious, detail-oriented with an improvement mindset.

Website content management:

• Develop and lead a website governance process (including sign-off), supporting colleagues to proactively schedule and create new website content, taking ownership of deadlines using Asana.
• Develop a website content strategy over 12 months alongside content designers, aligning with organisational objectives and goals.
• Develop and train digital and brand champions across the organisation to help them write in plain English and create web content that meets the objectives of their team and our website.
• Work closely with the communications and policy teams to align with their strategic external content strategies (including social media and email marketing campaigns) and help plan website content as part of the Editorial Board.
• Collaborate with colleagues to maintain the organisational style guide on Notion.so and be a champion for its use across our website communications.
• Provide website content template pages that support teams can use to structure and write accessible content and provide editorial oversight and final sign-off (web pages / information sheets / film / podcasts / workshops).
• Update and oversee the governance of our Kinship Compass tool, which enables kinship carers to search for information, support and advice in their local area.
• Be the first point of contact for content requests and scheduling for website updates.
• Prepare regular reports to the Head of Digital and Content (and other colleagues) as required.
• Manage external freelancers where appropriate.

Digital innovation and best practice:

• Use data and analytic tools (like Moz, HotJar and Google Analytics) to measure website performance and continue to improve content and SEO.
• Use user participation and other user research techniques to consistently improve website content and ensure content is optimised for SEO.
• Ensure high-quality manualisation and documentation of systems and processes to support website governance and transparent processes (using Notion.so).
• Lean into learning best practice and new techniques to drive innovation and new website improvement (AI and machine learning for example), actively learning from other organisations and sectors.
• Be committed to content design principles (Content Design by Sarah Winters will be your core text).
• Ensure that best practice is followed at all times, including regarding safeguarding, GDPR and PECR.

Collaboration, participation and teamwork:

• Work with team members and peers to contribute and develop a positive culture and high-achieving team.
• Embed values and behaviours where learning and innovation is at the heart of developing website content which meets the needs of our kinship carers and other audiences.
• Actively contribute to Kinship’s long-term strategy, objectives, business plans and budgets.
• Put kinship carers and their needs at the heart of why we do what we do, which also includes how we collaborate with staff members who are kinship carers.

• experience of managing website content production processes and creating, improving, publishing and managing high-quality, user-centered website content
• demonstrable experience creating website content based on the needs of users (you’ll be interpreting complex information like financial benefits, legal options, policy and practice)
• experience of providing engaging and successful training and guidance to colleagues on plain English and writing for websites
• experience of working with website stakeholders to map user journeys, get feedback on prototypes and test website functionality to ensure the website meets user needs
• experience of producing accessible digital content with an understanding of SEO and user behaviour online
• an ease working in an agile environment with rapidly changing workloads and priorities
• knowledge of good practice and legal requirements of accessibility, safeguarding and GDPR
• a positive, can-do, solutions driven attitude that sets a clear culture for the team, setting boundaries and helping them to do their roles
• a real commitment to equity, diversity and inclusion within your role

• experience of kinship care
• project management experience, training and/or qualification
• experience of working with a social care provider, charity or local authority
• understanding of technical schema
• experience of running an internal digital, website or brand champion programme to engage staff
• knowledge and understanding of kinship care and/or children and families who need support
• experience of using Asana and Notion.io or similar tools