Content Designer

We have recently developed a new website which provides independent online information, advice and support for kinship carers. We are developing new content for the website, with a particular focus on creating video and audio content that meets kinship carers’ needs. You’ll be developing this content alongside a videographer and working with our Senior Content Designer to feed into the content strategy.

The postholder will research, create and deliver engaging, user-focused content, and deliver a seamless user content experience throughout all content development. Working with kinship carers and subject matter experts will be a big part of your role.

You will be working on content in a range of formats, including web copy, printed guides, presentations for training, workshop materials (digital and printed), video, podcasts and more.

Content creation:

• Create the content which supports our new Kinship training service. This includes training content, advice and information, video and audio content. All content will align to the development of our taxonomy and user needs.
• Lead on video and audio content creation, from content briefs to script writing to overseeing the development of the final content.
• Work with subject experts as part of a Knowledge Board to ensure content is relevant and consistent.
• Take complex language, processes and legislation to design content that is clear, simple and allows users to achieve their goals (creating user stories and job stories).
• Use data sources, insight and subject experts to deliver accurate, informative user-focused content ensuring brand and message consistency.
• Be committed to content design principles of using data and evidence to inform content decisions.
• Take responsibility for scoping, writing, editing and publishing content (and supporting colleagues as part of a new governance process).
• Communicate your work and decision-making clearly to core stakeholders (including partner organisations and kinship carers).

Discovery, research and design:

• Carry out in-depth user research, using insight and analytics to optimise Kinship’s content.
• Facilitate and support user research using empathy mapping, user journeys and other techniques to understand user goals.
• Support user research, working with Kinship teams (especially our advice team and Knowledge Board) to test content, information architecture, and prototypes.
• Design content with end-to-end service provision in mind and ensure all content is accessible and meets the needs of a diverse audience.
• Champion the needs of the user (including our internal users) and turn them into easily digestible, scannable and actionable content.
• Ensure meaningful participation and co-production with kinship carers to develop content where appropriate.
• Base decision-making on insight and evidence.

Continuous innovation and improvement:

• Support colleagues to understand content design principles using techniques like paired writing.
• Embed content design processes in the charity and upskill internal team members, building templates which support delivery of goal-oriented content.
• Actively learn from external organisations and peers, using best practice to test new approaches (for example using AI to support content-led products and services).
• Ensure high-quality manualisation and documentation of systems, processes and content patterns to support content governance and transparent processes (using Notion.so).
• Ensure that best practice is followed at all times, including regarding safeguarding, GDPR and PECR.

Collaboration, participation and teamwork:

• Work with team members and peers to contribute and develop a positive culture and high-achieving team.
• Embed values and behaviours where learning and innovation is at the heart of developing website content which meets the needs of our kinship carers and other audiences.
• Actively contribute to Kinship’s long-term strategy, objectives, business plans and budgets.
• Put kinship carers and their needs at the heart of why we do what we do, which also includes how we collaborate with staff members who are kinship carers.

• experience of designing user-centric, jargon-free content across digital and non-digital channels
• experience of mapping user journeys from user research and working with subject matter experts to turn complex language and processes into easy understandable content
• an ability to influence and support key stakeholders and colleagues to understand the value and impact of content design principles
• experience of working with users and an understanding of the barriers they may face when accessing content, taking a trauma-informed approach to content design
• strong prototyping skills and knowledge of how to test content with users
• experience in delivering and coordinating successful content projects, from understanding user needs through to creation
• experience of producing accessible digital content with an understanding of search engine optimisation (SEO) and user behaviour online
• experience of managing content production processes and creating, improving, publishing and managing high-quality, user-centred content in different formats
• a commitment to equity, diversity and inclusion within your role

• experience of kinship care
• project management experience, training and/or qualification
• experience of working with a social care provider, charity or local authority
• knowledge of accessibility and GDPR principles and copyright law
• experience of agile processes
• knowledge and understanding of kinship care and/or children and families who need support